KUBO Group unveils new corporate identity and strategy

KUBO Group today proudly unveiled its new strategy and corporate identity, bringing a breath of fresh air to its brand identity. The updated look and feel, including an updated logo, mark an important milestone for the company and its subsidiaries.

Under this new strategy, the companies HAWE Cultivation Systems and SDF Horti Software will adopt the same modern look as KUBO, creating a consistent visual identity within the group.

For a Growing World

With nearly 80 years of experience, KUBO provides solutions for growers around the world, whether they are in the countryside, the desert, the tundra or the middle of the city. Their focus is on extraordinary sustainability, implementing smart energy solutions such as heating with waste heat and collecting condensate and rainwater. KUBO aims to maximize yields with minimal resources, with greenhouse systems that not only meet but even exceed tomorrow's sustainability requirements. Their goal is to make sustainable growing accessible and profitable for all growers and investors.

For a sustainable food supply. For a Growing World.

"With this new corporate identity and strategy, we not only want to emphasize our evolution as a company, but also strengthen our vision for the future of greenhouse horticulture," said KUBO Group CEO Wouter Kuiper. By creating unity between our different brands, we aim to serve our customers worldwide even better and strengthen our position as market leader."

The launch of the new corporate identity marks the beginning of a new chapter for the KUBO Group and its subsidiaries, with innovation and sustainability at the heart of everything they do. PDI, also part of the KUBO Group, will retain its own corporate identity for the time being.